Operations · Growth Hacking Lab

Alkemia Operations · Internal API use

Human approval is the control layer.

Alkemia uses a private operations and measurement system to diagnose Google Ads accounts, prepare precise changes and verify every approved optimization.

Review the use caseRead our privacy policy
  • Access Authorized Alkemia staff only
  • Accounts Authorized managed clients only
  • Changes Explicit human confirmation required

Internal toolNot sold or offered to third parties

Aggregate evidenceNo contact PII in audit output

Auditable workEvery approved change is verified and logged

01 — Business and API use

An agency tool for accountable account management.

Alkemia Growth Hacking Lab is a digital marketing and product-design agency. We manage paid-media accounts for clients who have authorized our access through a Google Ads manager account. The tool supports our professional services; it does not sell, syndicate or publicly expose Google Ads data.

Account diagnostics

Campaign, ad group, keyword, search-term, asset, budget, bidding, location and delivery analysis.

Measurement review

Conversion-goal and aggregate performance checks against authorized analytics and CRM signals.

Controlled optimization

Narrowly scoped changes to approved budgets, campaigns, keywords, negatives, assets and conversion goals.

02 — Confirm → Execute → Postcheck

Automation stops where judgment begins.

Production changes remain blocked until an authorized person reviews and confirms the exact scope. If the live pre-state differs from the proposal, execution stops and a new proposal is required.

  1. 01

    Precheck

    Read the live account state and resolve the exact customer and object IDs.

  2. 02

    Confirm

    Show the current and proposed values, risk, rollback and monitored metrics.

  3. 03

    Execute

    Apply only the exact change explicitly approved by an authorized Alkemia operator.

  4. 04

    Postcheck

    Read the same object again and verify the intended production state.

  5. 05

    Log

    Record the scope, result, timestamp and rollback path in the implementation log.

03 — Data and security

Access is limited to the work we are authorized to perform.

Authorization

Only accounts linked to an authorized Alkemia manager account or explicitly authorized by the owner.

Credentials

OAuth credentials and the developer token are encrypted at rest and excluded from reports and source control.

Data use

Campaign and aggregate performance data is used only for measurement, diagnostics and account management.

Retention

Operational evidence is retained only as needed for service delivery, accountability and legal obligations.

How Google user data is accessed, used, stored and shared is documented separately.

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04 — Current production use

Multi-location advertising, measured against real lead outcomes.

The system supports multi-location Google Ads portfolios, including campaign and lead-measurement operations for Inglés Individual. Typical work includes detecting delivery interruptions, reconciling lead signals, controlling budgets, reviewing search terms and validating conversion goals after an optimization.

Compliance and support

Questions about Alkemia's use of the Google Ads API?

david@alkemia.mx

David Carreón · Alkemia Growth Hacking Lab · Ciudad Juárez, Mexico